WHO ARE WE?
OUR MISSION
Our mission at All Is Light is to be the supplier you never have to worry about. A trusted partner that you know will deliver the goods every single time. There’s plenty of other things you need to concern yourself in business, working with us at All Is Light will not be one of them. We build solid, long-term business relationships with our clients that are rewarding on many levels. We don’t aspire to be anything other than exactly what serves the needs of your business. If we can do that, then it’s happy days. And we’re very pleased to say it’s what we’ve been doing since our inception in 2003, and it’s exactly what we will continue to do today and into the future.
OUR values
AUTHENTICITY.
INTEGRITY.
SIMPLICITY.
TRUSTWORTHINESS.
PARTNERSHIPS.
QUALITY.
VISION.
OUR DREAM TEAM
We each make up the dream team that is All Is Light. While we make up the core of All Is Light, we also have a number of trusted contractors to join us when the jobs are bigger, all with the same mission and values. We draw on photographers, videographers, designers, back-end coders, and editors. No matter how big or small your project is, we can collaborate with you to deliver what you need.
Dean Whitling
Photographer | Videographer
“I love the connections and interactions I have with people and I cherish the creativity and the expression inherent in creating photos and videos. I also love having the ability to craft something for a client that they truly value and use far and wide in their business.”
Jack Harrison
Videographer | Editor
“As a filmmaker, the most important aspect of my role is the people I’m working with. Making a film is often a really daunting task for the client, but when someone feels settled and relaxed enough to be authentic it is a joy to witness.”
Janine Whitling
Website & eLearning Designer
“I love design, but even more than that, I love to connect with my clients and get to know them and all they represent. In that way whatever I produce reflects exactly who they are and what they do. And isn’t that the whole purpose of design after all?”
Jeremy Veitch
Photographer
“I’ve had the pleasure of collaborating with All is Light team since 2018 on numerous photography projects. No two jobs are ever the same, and this makes our work fun and dynamic and I thrive on the need to be adaptable to different brief requirements and shooting styles.”
HISTORY OF ALL IS LIGHT
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Then in late December of 2010, we up and moved from Mackay to Brisbane; just a couple of weeks prior to the big 2011 floods! This was a huge move for us and our business. Up until then, DWPhoto covered weddings, commercial photography, family portraits and pretty much everything in between. Once we relocated to Brisbane, we narrowed our focus from shooting everything under the sun, to focusing on commercial work. This was a shift that felt very purposeful and proved to be an important change for the business.
Times were changing, and the landscape of commercial needs also changed. The explosion of social media and the subsequent change in marketing saw a need to introduce videography to the business. Dean embraced the call and so DWPhoto became DW Photos and Videos!
In 2015 DWPhoto was growing and was becoming so much more than just Dean Whitling the photographer. With more people and greater scope, the name needed to change to embrace that growth. We needed something to be more inclusive of the team whilst representing the business more accurately. Where we’d grown to and where we were headed. All Is Light was born. So why the name you ask?
LIGHT IS EVERYTHING!
It’s all about the light. We need it to survive and we need it for warmth. We are even made of the stuff. Of course, with no light, there can be no photographs, videos nor colour for magical designs either. So one level the name relates to the light needed for visual representations, on a deeper level: everything is energy, e=mc2 and All Is Light.
2016 sees Janine bringing to the business her considerable skills in design, particularly with websites and eLearning. This really rounded out All Is Light as a digital agency; a one-stop shop that can cover a large range of complimentary services.
Building a website and you need photos? Check. Designing an eLearning course and you need videos? Check. Shooting some how-to or induction videos and then deciding it would be best delivered via course? Check.
In all these situations you are getting bespoke solutions, designed specifically for your business and you don’t need to go anywhere else. Everything is in house, contained and streamlined. We get to know one another and build a relationship so you get the best audio and visual assets possible.
After 12 years in Brisbane, we have established All Is Light as one of the premier digital agencies in Brisbane. As of late 2021, All is Light now offers SEO services, all completed locally to help grow your business and meet your marketing needs.
