Late last year a old friend and client from Mackay contacted me about a new product he was developing.
It is called Trade Quote App and it’s a smart phone application for people in the building industry to create professional looking quotes for customers, on the spot, right there at the job.
Apparently in the building trade, quoting is quite a tedious task, often taking many hours and done by tradies late into the evening after working all day. Trade Quote is designed to save tradies heaps of time, plus provide a professional quote for customers on the spot.
So when Andrew got in touch, he said he needed a corporate video to promote the app. He gave me a run down on what it does and how it solves these issues for tradies. There wasn’t a lot more creative direction, so the brief was very open.
I then worked in conjunction with Mitchel from iApps on how we would best create some killer ads for Trade Quote.
We decided to go with humour, simplicity plus something unexpected.
Humour is always a great way to convey a message, and it’s lots of fun create. Simplicity arose from having a limited budget, resources and time constraints. Something unexepected in an ad can really catch people’s attention and make it memorable . The other thing was to create a format that could provide a common foundation for a number of different ads to be shot at the same time.
So our thought process was something along the lines of this – Trade quote saves you time, so you have more time to do what you love. Most people would assume that for tradies this means fishing, football, drinking, or other such blokey passtimes. So that’s when we decided to introduce the unexpected. Take the ad somewhere to hopefully achieve the humour, simplicity and unexpected we were looking for. Importantly, it had to be something we felt tradies would appreciate and connect with.
We had two days in Mackay to shoot all the video footage, plus a bunch of photography stills for promotional work. We had 3 ads in mind, all following a similar format, but obviously needing distinctly different footage.
To cut a long story short, we had a couple of really big days but shot it all in the time we had available.
A big shout out to Mitchel who then cut the footage into the final ads that you see here.
I’m very pleased with how these corporate videos came together and they’re a great way to start what could be lots more as Trade Quote evolves. I think this app has amazing potential and will make life a lot easier for many tradies out there. It might even improve some ballet, knitting or florist skills too 🙂
The first ad is at the top of the blog, whilst the other two are below:
Ad number 2
Ad number 3
As always, please leave your comments below and if you haven’t already done so, join our newsletter for cool photography and video delivered straight to your inbox.